A bigger impact for BIG Shopping
BIG Shopping is an outdoor shopping centre in Copenhagen, Denmark, offering a unique experience that combines shopping with leisure activities, food, entertainment and culture.
As well as a website revamp that aligned to the new brand image and vision, KPIs of the project included an improvement to SEO visibility, score, and website CTR.
Refining the technical website performance was key for this project. We improved the pages response time by creating a smooth flow through the website, in-turn increasing the time users spent on the website.
Whilst performing optimisation of the visual assets, and adding the correct metadata, we increased the SEO score and ranking.