Identifying new channels and reaching progressive audiences with Bucks & Berks.
Identifying new channels and reaching progressive audiences with Bucks & Berks.
SEOPPC
THE BRIEF
Bucks and Berks is renowned for offering bespoke recruitment solutions for job seekers within the Thames valley area. Our challenge was to improve their organic rankings and increase traffic on their website to their core services and jobs pages. They felt their current advertising wasn’t reaching their target audience to its full potential.
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OUR ANSWER
OUR ANSWER
We decided to restructure Bucks and Berks on-site content, optimise core service pages for relevant keywords and skim down less convertible keywords. By implementing an effective internal linking strategy, we managed to boost the ranking and impressions for Bucks and Berks key phrases even further.
After revisiting their budget attribution we were able to effectively decrease cost per conversion without decreasing conversion volume or quality.
Lets make something together.
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The results
The results
Increases to the conversion rate were a direct result of keyword optimisation, knowing exactly what keywords to bid against and when to bid against them.
increase in
conversion rate
increase in
impression volume
drop in cost
per conversion