Positioning BWP as authority leaders within Marketing and PR.


PPC

THE BRIEF

BWP is an integrated marketing agency that delivers brand communication strategies with a focus on growing retail and property businesses. They felt their current marketing efforts to draw in new business opportunities wasn’t reaching the right audience pools. We were tasked with the challenge of reaching new audiences and creating new opportunities in Marketing and PR, specifically targeting individuals that are high up in these industries.

OUR ANSWER

A strategic, and phased LinkedIn paid ad strategy was executed. We started by A/B testing a combination of videos, carousels and single image ads to see what was most engaging.

Implementing a campaign structure of awareness, consideration, and conversion; we were able to increase form submissions, calls, and position BWP as an authority leader within their field.


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