Keyword optimisation to broaden the reach of Dr Nyla.

Website DesignSEOPPC

THE BRIEF

The Dr Nyla Raja clinic is a cutting edge aesthetic clinic offering a wide range of cosmetic treatments. They sought to improve their organic ranking and reach for keywords, especially throughout key treatment landing pages. The aesthetics market is highly scrutinized by Google and incredibly competitive. We were challenged with using paid search to broaden the clinics reach and precisely target new potential customers within the local area.


OUR ANSWER

Reorganising the ad account allowed us to more accurately target new customers by providing refined messaging and keyword targeting. Having monitored the SERP landscape through many core industry focused Google algorithm updates, we were able to get a firm grasp on the key elements that Dy Nyla’s landing page would need to provide in order to rank well.

We introduced new keyword optimised landing pages, which not only continued the look and feel of the existing website but also improved their Google quality score.

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The results

The introduction of optimised keyword landing pages had a direct impact on the increase in conversion and click through rate.


I want these numbers
51
%

increase in

conversion rate

11
%

increase in

CTR

-51%
%

drop in

cost/conversion

I want these numbers

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