Increased community engagement with new audiences for Hilton Skin Clinic.
Hilton Skin Clinics is known for specialising in non-invasive and highly advanced medical aesthetic treatments. Their website lacked engagement, and didn’t reflect the warm in-clinic feel their clients experienced. Our main objective was to drive community engagement and growth with new audiences, whilst building a responsive website that positioned their clinic above it’s competition.
The new Hilton Skin Clinic website struck a healthy balance between an aesthetic and lifestyle feel, which highlighted the expertise, knowledge and credibility of the team and clinic.
We took a data-driven approach to eliminate underperforming or too expensive keywords, whilst researching new key phrase opportunities which opened up Hilton Skin Clinics reach. After revising the website content based on our keyword research, we made it easier for visitors to find relevant treatments offered and expressed their USPs more clearly.