An integrated SEO website build for Marlow Face & Body.

Website DesignSEOContent Creation

THE BRIEF

Marlow Face and Body are a premium medispa, renowned for offering a range of non-surgical cosmetic treatments. We needed to position Marlow Face and Body as the leading medispa in and around the local areas of Buckinghamshire, it was vital we increased the rankings of key aesthetic terms on the new website.

We were challenged with a website revamp, so the offline experience was replicated online, as well as improvement to the SEO visibility, score and website CTR. Our goal was to find the perfect balance of website traffic and campaign efficiency.

OUR ANSWER

We carefully refined the technical website performance on key landing pages. Working closely with our photographers we shot new website imagery which expressed the uniquely relaxing and luxurious in-clinic experience Marlow Face and Body provides for their clients.

After optimisation of the visual assets, and adding the correct metadata, we increased the SEO score and ranking. With extensive keyword remapping, sophisticated bid strategy, and elimination of high cost but low volume terms, we achieved a balance of traffic and clients at the right CPA for Marlow Face and Body.

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The results

Improvements to the website content and gradual SEO growth, we saw increased website traffic to key service pages, and the right balance of traffic at the right CPA.

I want these numbers
400
%

increase in

conversion rates

3
%

increase in

CTR

-44
%

drop in cost

per conversions

I want these numbers

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