A website for ICON Outlet
with supercharged UX.
Although ICON Outlet at The O2 resides within The O2, the client wanted to ensure their website was easily identifiable as a standalone shopping destination. The previous site was almost used as a secondary platform to promote The O2.
Creating a website which develops on ICON Outlet at The O2 very own brand identity, would help increase footfall and create a more unique online experience.
Partnering with an offline agency who were supporting ICON Outlet at The O2 with a rebrand project, we answered the brief with an holistic approach to design. With consistency in the visual direction, tone of voice and brand messaging, for all marketing comms and collateral.
We delivered a website that positioned ICON Outlet at The O2 as it’s own destination. Supercharging the shopping experience through three pillars; DELIGHT, EXCITE and WOW. Achieved through carefully selected assets, development of interactive modules and lookbook style page architecture.